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Your Business Success is My North Star

Raptive

Launched AI-powered SEO systems for 1000s of publishers that consistently beat industry averages

TMZ

Led a site migration & content recommendations that boosted TMZ’s traffic 30% year-over-year

Refinery29

Led a 19× increase in organic sessions in the highly competitive online publishing space

BuzzFeed

Helped with SEO content strategy at launch of BuzzFeed Shopping

The Search Agency

Grew and mentored an agency team managing high-profile client accounts

Lovepop

Provided technical & growth consulting for pop-up greeting cards retailer

Expertise Includes

AI-Powered Growth

AI-Powered Growth

Search Engine Mastery

Search Engine Mastery

Human-First Automation

Human-First Automation

Rapid Market Entry

Rapid Market Entry for Startups

Team-Aligned Delivery

Team-Aligned Delivery

Metrics that Matter

Metrics that Matter

What Clients Say

Kristyn Merkley
Owner

Lil’ Luna

"Hank has helped us look at SEO in a different way and has essentially taught us how to work smarter – not harder."

Steve Levitt
Chief Revenue Officer (former)

The Search Agency

"Hank has an incredible way of blending his knowledge of search, business acumen, technical abilities, eye for design and ability to deliver results."

Eunice Kim
Chief Product Officer

Netflix

"Hank is one of those rare leaders who possesses both strategic vision and the wherewithal to achieve it."

Arthur Coleman
Chief Product Officer

Various

"Hank is my first call when I am struggling with a subtle or unusual SEO issue for which there is little documentation and need guidance."

Meet Hank.

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